approach
For this project, I created both the visual identity and the website of Ana Rivet. The goal was to craft a symbol that resonates deeply with who she is and what she wants to share with the world.
Designing with the golden ratio in mind was essential to meet Ana's expectations to reflect a sense of harmony, spiritual alignment, and timeless balance. It’s more than a signature - it’s a visual vibration.
The keywords that helped me develop this identity were:
Light / Sun
Expansion
Constellations
Movement
Water
Spiral
Phi
Harmony
Grounding
Presence
Website
The website was built on Wix to give Ana full autonomy over updates and content. The focus was on simplicity, clarity, and SEO performance - a platform that empowers her to communicate with ease and authenticity. We also wanted to make it great on mobiles, knowing that more and more users seek information on their phones.
The website has evolved a bit since the original release and no longer fully reflects my initial design direction - but a V.02 is planned for next year! 😄
I also created social media templates for Ana so she can share her content with visual consistency across her publications.
Ana offers holistic guidance (numerology, human design, workshops). Her website is her main channel to communicate her mission, connect with visitors, and convert them into clients.
Objectives
Present her mission and services in a clear, inspiring way
Ensure visitors feel aligned, understood, and welcomed
Drive action: booking, contacting, signing up for workshops
learnings & next steps
This project strengthened my ability to align branding with user experience.
For the v2, I will run user tests with first-time visitors to check clarity of services and simplify the language where needed. And we will cut into the copy to make it even straight forward. Users usually don't take time to read a lot. There's way too much information on the website. The whole services structure will also change as Ana's vision has evolved.