ana rivet

"rallume ta lumière"

creating a strong identity with the golden ratio

[ 2024 | Identity and Web Designer - Figma - Illustrator - Wix ]

Overview: logo with fonts and colors

Identity

Logotype in golden ratio

For this project, I created both the visual identity and the website of Ana Rivet. The goal was to craft a symbol that resonates deeply with who she is and what she wants to share with the world.

Designing with the golden ratio in mind was essential to meet Ana's expectations to reflect a sense of harmony, spiritual alignment, and timeless balance. It’s more than a signature - it’s a visual vibration.

For this project, I created both the visual identity and the website of Ana Rivet. The goal was to craft a symbol that resonates deeply with who she is and what she wants to share with the world.

Designing with the golden ratio in mind was essential to meet Ana's expectations to reflect a sense of harmony, spiritual alignment, and timeless balance. It’s more than a signature - it’s a visual vibration.

The keywords that helped me develop this identity were:

Light / Sun - Expansion - Constellations - Movement - Water - Spiral - Phi - Harmony - Grounding - Presence

Light / Sun - Expansion - Constellations - Movement - Spiral - Phi - Harmony - Grounding - Presence

website

ana-rivet.be

The website was built on Wix to give Ana full autonomy over updates and content. The focus was on simplicity, clarity, and SEO performance - a platform that empowers her to communicate with ease and authenticity. We also wanted to make it great on mobiles, knowing that more and more users seek information on their phones.

The website has evolved a bit since the original release and no longer fully reflects my initial design direction - but a V.02 is planned for later this year! 😄

I also created social media templates for Ana so she can share her content with visual consistency across her publications.