Charlotte Dalschaert
"une invitation à être" - creating a welcoming identity in harmony
Banner with final logo, name and tagline
Identity
For this project, I created both the visual identity and the business card of Charlotte Dalschaert, a therapist based in Brussels.
The goal was to craft a symbol that resonates deeply with who she is and what she wants to share through her work.
The challenge was to design a logo with a unique, authentic vibe - far from clichés like hands, stones, or "zen" aesthetics - and open enough to welcome future practices such as Janzu®.
The keywords that helped me develop this identity were:
Space
Touch
A moment apart
Bubble
Breathing
Opening
Water
Connexion
Tree
Diamond
Silence
Softness
Organic
The priority was placed on a Facebook page and business cards, to allow her to connect directly and simply with her audience, at minimal cost.
A website should be launched later this year! 😄
Business cards