approach
Pop Up Vision is a non-profit organization dedicated to promoting artistic expression.
The visual identity was designed to reflect the collaborative and imaginative spirit at the heart of the association.
At the center, a gentle and bright eye peers through hexagon-shaped glasses, a nod to the founder’s presence and thoughtful gaze. The moon symbolizes creativity and the gestation of new ideas, while the two small satellites express collaboration and vibrant energy.
The composition subtly echoes the number 5: one moon, one lens, one pupil, and two satellites. The overall form feels harmonious, centered, and balanced - much like the values that guide Pop Up Vision.
The keywords that helped me develop this identity were:
Number 5
Founder's glasses
Creativity
Harmony
Imagination
Aliveness
Collaboration
Sense
Prints
The priority was placed on a Facebook page and original round-shaped business cards, to allow her to connect directly and simply with her audience, at minimal cost.
